Mo Jamal
Solutions Architect | Systems Integration | Digital Transformation
Mo Jamal
Building integrated platforms across e-commerce, CRM/ERP, and civic technology (BBA, BBM, PMP, MBA)
Career Profile
Solutions and integration leader who designs, configures, and rolls out modernization programs across complex, multi-stakeholder environments. Combines public-sector experience inside the Government of Dubai during the Smart Dubai modernization era with several years leading integrated infrastructure delivery on the Canadian private side. Track record of replacing fragmented legacy systems with unified platforms by selecting and stitching together CRM, ERP, e-commerce, and logistics tooling, building custom orchestration where off-the-shelf falls short, and operating across the full delivery lifecycle from requirements gathering through deployment, training, and adoption. PMP-certified with an MBA in Scaling and Investment, comfortable translating complex technical concepts for non-technical audiences. Cross-cultural delivery experience across Atlantic Canada and the United Arab Emirates, spanning private enterprise, government, and civic technology.
Core Competencies
Professional Experience
OFF-GRID DISTRIBUTION / THE CABIN DEPOT| Fredericton, NB, Canada
Director of Business Development & Growth
April 2024 to Present
- Led the launch of a B2B wholesale portal on Spark Layer / Shopify Plus across 3,500-plus dealer accounts, including USD/CAD multicurrency payouts, Avalara tax setup, tiered quantity-based discount rules, and a wholesaler grading framework tied to order data segmentation; coordinated requirements, vendor management, change communication, and rollout testing.
- Selected, integrated, and configured a multi-carrier shipping rate layer using Shipper HQ and Intuitive Shipping against Day & Ross, FedEx, UPS, and Canada Post, with zone-based fuel surcharge logic, accessorial fee rules (residential, liftgate, farm, limited-access, government, hospital, school), and customer-tag-driven rate routing.
- Built custom n8n workflow orchestration on top of Shopify, HubSpot, and supplier APIs to automate flows off-the-shelf connectors could not handle, including AI-drafted ticket responses, qualified-lead routing into revenue-tagged pipelines, document automation through Adobe Sign and DocuSign, automated product data synchronization across seven Shopify storefronts, and a DeepL API pipeline translating 42,000-plus pages across multilingual properties.
- Led the HubSpot Enterprise rollout with full B2C and B2B segmentation, legacy data migration, lead scoring and attribution overhaul, and an AI knowledge base segmented across multiple brand units (Sustainable, Cinderella, Cabin Depot Canada/US, Off-Grid).
- Defined the Syspro ERP to Shopify POS integration approach for perpetual inventory tracking across multiple retail locations with Power BI and ADP labor data feeds; coordinated 45-plus vendor relationships and led integration standards, change communication, adoption frameworks, and risk assessments across IVR, help desk, learning management, and project management rollouts.
ATLANTICWORKS DIGITAL SOLUTIONS| Fredericton, NB, Canada
Technology & Technical Marketing Consultant
2024 to Present
- Selected engagements for Atlantic Canada SMBs across hospitality, DTC e-commerce, and B2B operations: Shopify Plus point-of-sale rollouts replacing legacy POS with kitchen-routing and supplier-ordering customization, ADP and Seven Shifts API integration for labor analytics, and Power BI reporting connectors.
- Squarespace-to-Shopify storefront migrations with payment-gateway, fulfilment automation, and brand-aligned theme delivery; HubSpot, ZoomInfo, and Instantly sales-ops connectors driving revenue-conversion workflows that route qualified leads into pipelines based on funding signals and account criteria.
- Salesforce, HubSpot, and Shopify partner-tier implementations and migrations across multiple Atlantic Canada clients, combined with fractional CTO/CMO advisory on tech stack audits, martech strategy, and growth roadmapping.
SPANDREL INTERACTIVE / REFRAME GAMES| Fredericton, NB, Canada
Business Development Lead
June 2023 to June 2024
- Developed go-to-market frameworks for VR and AR enterprise simulation products, building partnerships with 50-plus educational institutions, government agencies, and grant bodies; secured public funding for research and development.
- Translated technical product capabilities into commercialization documentation, pricing models, and enterprise sales materials, feeding findings into product backlog and roadmap planning sessions with the engineering team.
- Conducted market validation, competitive research, and product fit analysis to align technical features with funder, regulator, and end-user requirements.
DUBIZZLE - OLX GROUP| Dubai, UAE
Branch Manager (Previously Customer Relations and Sales Specialist)
October 2020 to September 2022
- Led branch operations for a regional automotive arm of a major online classifieds group, administering Salesforce CRM workflows, sales pipeline reporting, and partnership integrations with banking and insurance providers.
- Implemented Salesforce reporting and forecasting models supporting consistent operational performance and cross-team coordination on transaction processing and compliance.
ROAD & TRANSPORT AUTHORITY (GOVERNMENT OF DUBAI)| Dubai, UAE
Customer Success and Quality Assurance Specialist
October 2018 to October 2020
- Operated within a flagship Government of Dubai agency during the Smart Dubai modernization era, when the emirate rebuilt public-facing services around digital-first delivery and unified citizen experience platforms.
- Owned a 10,000-plus record enterprise knowledge base across public transport and licensing functions, defining update protocols, taxonomy standards, and access controls used by service, legal, and training teams.
- Coordinated change adoption across frontline, legal, and training units when new service protocols rolled out, supporting stakeholder communication, training material development, feedback loop design, and policy compliance during a period of aggressive modernization-driven service KPIs.
EUROSEC AUTOMATION & SECURITY| Dubai, UAE
Project Manager
August 2018 to September 2020
Technical Marketing Specialist
July 2017 to August 2018
- Directed automation and security system delivery projects for corporate and government clients, managing scope, schedule, budget, vendor coordination, bid documentation, and risk mitigation across the full project lifecycle.
- Built structured project frameworks for scheduling, resource planning, and risk assessment that improved on-time delivery rates and stakeholder transparency.
- Translated technical specifications into client-facing proposals and internal execution plans, bridging engineering teams and non-technical clients.
AL SAMIM GENERAL TRADING| Dubai, UAE
Marketing and Business Development Associate
February 2015 to April 2017
- Built CRM-driven sales tracking, reporting, and lead-management systems across multi-channel marketing operations, and conducted competitive market research informing distribution strategy.
Education & Credentials
Master of Business Administration (Scaling and Investment)
University of New Brunswick
2024
Post-Baccalaureate Diploma in University Teaching
University of New Brunswick
2023
Bachelor of Business Administration, Finance
American College in Dubai
2021
Bachelor of Business Administration, Management
American College in Dubai
2020
Project Management Professional (PMP)
Project Management Institute
2024
Data Science & Fundamentals
Johns Hopkins University
2022
Digital Media & Marketing Strategies
University of Illinois
2022
Certified AI Generative Leader
Up-to-date
Google Ads & Analytics
Up-to-date
HubSpot Solutions Partner Certification
HubSpot Academy
Up-to-date
Volunteerism & Community
Vice President of Fundraising
Lifesaving Society
2024 - Present
Gender and Sexual Diversity
University of New Brunswick
2023 - Present
Mental Health Committee
University of New Brunswick
2023 - 2024
Graduate Students Committee
University of New Brunswick
2023 - 2024
Site Operations Team Leader
EXPO 2020
2021-2022
Operations
Global Event Management (GEM)
2019
Entrepreneurial Ventures & Projects
LINKNB | New Brunswick, Canada
Founder & Full-Stack Developer
February 2024 to Present
- Designed and built the platform end-to-end on Next.js, React, Tailwind, Firebase Authentication, Cloud Firestore, and Cloud Functions on Google Cloud Platform.
- Unified municipal job listings, housing, and community event data through custom data models and ingestion workflows.
- Established public-sector partnerships with municipalities and nonprofits with a deliberate focus on closing information gaps for newcomers and underrepresented communities.
- Led a six-person remote development team through agile delivery cycles.
DEAL AUTO PLUS | Dubai, UAE
Co-founder
August 2018 to September 2020
- Built an acquisition funnel and KPI reporting dashboards, managing $1.5M in inventory,
- Boosted lead conversion via Google Ads, SEO, CRM-driven sales pipelines, and billboard advertising.
- Implemented KPIs through reporting dashboards that allowed for reinvestment strategies and inventory turnover analysis
CSGOSPHERE | Online
Co-founder/Strategic Lead
December 2015 to March 2017
- Designed UX and backend, scaled to 50 000+ users in 3 months through gamification and events
- Automated fraud detection and behavior-tracking to secure trading, adhering to Steam's policies.
Additional Information
Languages: English (native/bilingual), Arabic (full professional), Japanese (limited working), French (elementary)
Interests: Solution architecture, civic technology, snowboarding, and software development.
References: Available upon request.